This year's Travel Trade Day laid the foundations of a new tradition – for the first time ever it took place outside of Prague, and thus showed off the country's other regions. It also fulfilled the workshop's primary mission – to allow new business partnerships to be made between foreign and Czech entrepreneurs, regions and institutions, and to support the destination brand of the Czech Republic (Czech Republic – Land of Stories) on international markets.

In total 65 buyers from 24 countries around the world accepted invitations. More than 80 representatives of Czech travel agencies, hotels, regions and other institutions offered their services at several thousand meetings in the conference hall of the Clarion Congress Hotel Olomouc. Among those presenting their services was our company, Prague Boats.